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Ads · 05

Ads that turn into signed installs,
not just clicks.

Google Ads, Meta, and retargeting: built for solar installers, tracked to the signed install, not just the click.

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5.0

Trusted by 25+ happy clients

60-second lead response No long-term contracts Built for solar pros
High-intent search adsGoogle Ads
Facebook & Instagram reachMeta Ads
Every lead tracked to ROIAttribution

Referrals are great. They're also not a strategy.

Predictable, on demand

Most solar businesses are one slow quarter from pain: lean sales teams and a pipeline that leans on referrals and walk-ins. Ads flip that into a predictable, measurable source of appointments you can turn up the moment your install calendar has room.

What happens when you don't

You compete on price against whoever quotes lowest, can't scale past door-knocking and referrals, and one slow season or algorithm change wobbles the whole pipeline. A marketing engine is insurance against all of it.

Every channel that actually moves the phone.

/ 01

Google Ads

Search campaigns targeting "solar installer near me" and incentive-driven searches. Local service ads, call-only, and remarketing, built around your install area and cost-per-appointment targets.

  • Search, LSA & Performance Max
  • Call tracking & call scoring
  • Geo-targeting by install area
  • Bid management by appointment value
/ 02

Meta Ads (Facebook & Instagram)

Lead-gen and awareness campaigns built around solar incentives, financing offers, and seasonal promos, reaching homeowners in your install area before they search.

  • Lead forms & conversion campaigns
  • Creative production included
  • Audience & lookalike building
  • Retargeting from your website
/ 03

Retargeting, email & SMS follow-up

Solar has a long sales cycle. Retargeting ads keep your name in front of quote-shoppers, automated email nurture answers objections over weeks, and SMS reminders catch homeowners the moment they're ready to sign.

  • Site & video retargeting
  • Multi-week email nurture
  • SMS appointment reminders
  • Dormant lead reactivation
/ 04

Landing pages & creative

Every campaign gets its own purpose-built landing page and creative, built around the offer, the incentive, and the homeowner. No generic templates.

  • Purpose-built landing pages
  • Ad copy & creative production
  • Offer design & A/B testing
  • Video & static ad creative
/ 05

Tracking & attribution

Every lead tied back to the campaign, keyword, and ad. Call tracking on every number, form tracking on every submission, and a monthly report on what moved the needle.

  • Call tracking & recording
  • Form & conversion tracking
  • CRM-based attribution
  • Monthly performance reviews
/ 06

Strategy & ops

We treat your ad budget like capital: monthly strategy calls, quarterly planning, honest numbers, and the ownership of a partner, not a vendor.

  • Monthly strategy calls
  • Quarterly planning & review
  • Budget allocation across channels
  • Direct Slack or text access

The numbers we actually care about.

CPL
Cost per lead
What it costs to put a qualified lead in your pipeline. We drive it down every month.
CPA
Cost per signed install
The real number. Not lead volume, not impressions. What it costs to get one signed install.
LTV
Customer value
A solar customer is worth more than one install: referrals and reviews compound. We optimize for lifetime value, not leads.
ROAS
Return on ad spend
Every dollar traced back to revenue. If we're not multiplying your spend, we're not doing the job.

A campaign is not a launch. It's a loop.

/ 01Audit & planYour install capacity, your margins, your service area, your seasonality, your competitors. We build the plan around the real business.Kickoff
/ 02Creative & pagesOffers designed, ad creative produced, landing pages built and tested before a dollar is spent on traffic.Build
/ 03Launch & learnCampaigns go live across the channels that match your market. First 30 days are about gathering signal and killing waste.Launch
/ 04Optimize & scaleWeekly adjustments, creative refreshes, budget reallocation. Winners get fed, losers get cut, and the cost-per-install keeps trending down.Ongoing
/ 05Report & planMonthly review of real numbers, not vanity metrics. What worked, what didn't, what we're changing next month, and why.Monthly

Questions solar pros ask before they spend.

/01How much should a solar company budget for Google Ads?
Ad spend varies by market and competition, but solar campaigns typically need more budget than other trades because of higher cost-per-click. We size the budget around your install area and capacity, then scale it once we know the real cost per signed install.
/02What's the difference between Meta ads and just boosting a post?
A boosted post reaches more people who already follow you. A Meta ad campaign targets homeowners in your install area who don't, using lead forms, retargeting, and creative built around solar incentives, tracked back to signed installs rather than likes.
/03Do I need a new website before running ads?
It helps. Ads send traffic to a page, and a slow or dated site wastes that spend. If your site isn't converting, this pairs with our website design and development service, or we can build dedicated landing pages as part of your ad campaigns.
/04How fast will I see results from Google or Meta ads for solar?
Search campaigns can generate appointment requests within days of launch. Because solar has a longer sales cycle, the first 30 days focus on gathering signal and cutting waste, then retargeting and email nurture compound results as quotes move toward signing.
/05What does the retargeting, email and SMS follow-up actually do?
Solar decisions take weeks. Retargeting ads keep your name in front of quote-shoppers, automated multi-week email sequences answer the objections that stall a decision, SMS reminders catch homeowners when they're ready, and old quotes get reactivated automatically.
/06Do you handle SEO for solar companies too?
Yes, but as its own dedicated service. This page covers paid ads, retargeting, and tracking. For Google Business Profile, local rankings, and organic search, see our SEO for Solar Pro's service. Most clients run both side by side.

Ready to fill the install calendar?

A 30-minute call. We'll show you what we'd run, where we'd run it, and what a realistic cost-per-signed-install looks like for your business.