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Ads · 04

Ads that turn into booked jobs,
not just clicks.

Google Ads, Meta, and retargeting: built for electricians, tracked to the booked job, not just the click.

Happy Zentra Co client Happy Zentra Co client Happy Zentra Co client Happy Zentra Co client
5.0

Trusted by 25+ happy clients

60-second lead response No long-term contracts Built for electricians
High-intent search adsGoogle Ads
Facebook & Instagram reachMeta Ads
Every lead tracked to ROIAttribution

Referrals are great. They're also not a strategy.

Predictable, on demand

Most electrical businesses are one slow quarter from pain: lean crews and a pipeline that runs dry the moment referrals dip. Ads flip that into a predictable, measurable source of jobs you can turn up the moment a truck frees up.

What happens when you don't

You compete on price, you can't scale past word-of-mouth, and one quiet month or one lost referral partner wobbles the whole business. A marketing engine is insurance against all of it.

Every channel that actually moves the phone.

/ 01

Google Ads

Search campaigns targeting "electrician near me" and emergency-call queries. Local service ads, call-only, and remarketing, built around your service area and cost-per-job targets.

  • Search, LSA & Performance Max
  • Call tracking & call scoring
  • Geo-targeting by ZIP
  • Bid management by job value
/ 02

Meta Ads (Facebook & Instagram)

Lead-gen and awareness campaigns for panel upgrades, EV chargers, and seasonal promos, reaching homeowners in your service area before they search.

  • Lead forms & conversion campaigns
  • Creative production included
  • Audience & lookalike building
  • Retargeting from your website
/ 03

Retargeting, email & SMS follow-up

Visitors who don't book get followed. Retargeting ads bring them back, automated email and SMS sequences nudge the quote, and old leads get reactivated when capacity opens.

  • Site & video retargeting
  • Automated email sequences
  • SMS quote nudges
  • Dormant lead reactivation
/ 04

Landing pages & creative

Every campaign gets its own purpose-built landing page and creative, built around the offer, the service, and the homeowner. No generic templates.

  • Purpose-built landing pages
  • Ad copy & creative production
  • Offer design & A/B testing
  • Video & static ad creative
/ 05

Tracking & attribution

Every lead tied back to the campaign, keyword, and ad. Call tracking on every number, form tracking on every submission, and a monthly report on what moved the needle.

  • Call tracking & recording
  • Form & conversion tracking
  • CRM-based attribution
  • Monthly performance reviews
/ 06

Strategy & ops

We treat your ad budget like capital: monthly strategy calls, quarterly planning, honest numbers, and the ownership of a partner, not a vendor.

  • Monthly strategy calls
  • Quarterly planning & review
  • Budget allocation across channels
  • Direct Slack or text access

The numbers we actually care about.

CPL
Cost per lead
What it costs to put a qualified lead in your pipeline. We drive it down every month.
CPA
Cost per booked job
The real number. Not lead volume, not impressions. What it costs to fill one calendar slot.
LTV
Customer value
An electrical customer is worth more than a one-off quote. We optimize for lifetime value, not leads.
ROAS
Return on ad spend
Every dollar traced back to revenue. If we're not multiplying your spend, we're not doing the job.

A campaign is not a launch. It's a loop.

/ 01Audit & planYour service mix, your margins, your capacity, your seasonality, your competitors. We build the plan around the real business.Kickoff
/ 02Creative & pagesOffers designed, ad creative produced, landing pages built and tested before a dollar is spent on traffic.Build
/ 03Launch & learnCampaigns go live across the channels that match your service. First 30 days are about gathering signal and killing waste.Launch
/ 04Optimize & scaleWeekly adjustments, creative refreshes, budget reallocation. Winners get fed, losers get cut, and the cost-per-job keeps trending down.Ongoing
/ 05Report & planMonthly review of real numbers, not vanity metrics. What worked, what didn't, what we're changing next month, and why.Monthly

Questions electricians ask before they spend.

/01How much should an electrician budget for Google Ads?
Ad spend varies by market and competition, but most electricians start with a few thousand dollars a month in media spend plus management. We size the budget around your service area and capacity, then scale it once we know the real cost per booked job.
/02What's the difference between Meta ads and just boosting a post?
A boosted post reaches more people who already follow you. A Meta ad campaign targets homeowners in your service area who don't, using lead forms, retargeting, and creative built to convert, tracked back to booked jobs rather than likes.
/03Do I need a new website before running ads?
It helps. Ads send traffic to a page, and a slow or dated site wastes that spend. If your site isn't converting, this pairs with our website design and development service, or we can build dedicated landing pages as part of your ad campaigns.
/04How fast will I see results from Google or Meta ads?
Search campaigns can generate calls within days of launch. The first 30 days focus on gathering signal and cutting waste, then retargeting and email or SMS follow-up compound results from month two onward.
/05What does the retargeting, email and SMS follow-up actually do?
Most visitors don't book on the first visit. Retargeting ads bring them back, automated email sequences nudge the quote, SMS reminders catch mobile-first homeowners, and old leads get reactivated automatically once you have capacity.
/06Do you handle SEO for electricians too?
Yes, but as its own dedicated service. This page covers paid ads, retargeting, and tracking. For Google Business Profile, local rankings, and organic search, see our SEO for Electricians service. Most clients run both side by side.

Ready to fill the calendar?

A 30-minute call. We'll show you what we'd run, where we'd run it, and what a realistic cost-per-booked-job looks like for your business.